Brand, profile and communication

Communicating externally plays a crucial role in the setting up a strong network:

To make the network known and share with a wider audience the work and results from the cities in the network, and
To benefit from the visibility and recognition of others externally who might capitalise on the work delivered.

A communication strategy: Capture clearly what will be communicated, how, when, and why. Think about the pillars around which the strategy should focus on, and the messages communication efforts should emphasise for each phase of the network.
Online communication: Think about e.g.
- Using a website as a main hub for content and contacts
- Planning a strong presence on social media (esp. linkedin and twitter) with dedicated and targeted approaches
- Systematic publications on medium sharing the life of the network and the main challenges cities were being confronted with.
External events: Where relevant, participate in external events in relation with the activities and priorities of the network.