Communicating about your work

Strategic communications are essential for the success and sustainability of your work. It’s likely that your local authority already has a communications department, so you should think about how best to involve and engage them throughout the project.

Consider all the stakeholders you want to target, from the internal leadership team to the general public, and develop a clear plan for why, when, and how you’ll communicate to them about the work.

The idea is to understand how you want to share not only your results but also your journey. Citizens often lament the lack of visibility of projects underway in their cities. To avoid this and to ensure full citizen ownership of the project from start to finish, plan your communication activities throughout the project and keep updating them as things change. Do not forget to be inclusive, using local languages, for example.