ASToN’s communication strategy organised itself around four pillars: • Presence and reach…
Brand, profile and communication
Communicating externally plays a crucial role in the setting up a strong…
Building a community
How do you create a strong, active network? As much as possible…
Designing the method
Finally, the method should be articulated around this clear understanding of needs,…
Setting the baseline and understanding city needs
A second step is ensuring the network you’re building is a response…
CASE STUDY from ASToN (2019-2022): The network kick-off event in Kampala (Uganda), 23-25 October 2019
To mark the launch of ASToN, the 11 network cities met in…
Onboarding the cities
How do you onboard the cities and get started on strong foundations?…
Thinking about and evaluating network sustainability
Sustainability is a key principle of both URBACT and of AFD Smart…
Defining what good looks like and setting indicators
Launching a flagship programme like ASToN is in itself a source of…
CASE STUDY from ASToN (2019-2022): Evolving the role of Lead Partner
At the start of ASToN (2019-2022) and following the URBACT methodology, it…
